In our world of instant gratification when consumers decide they need something they usually need it immediately, in other words, more often then not, consumers do not think about local businesses until they need a local business. In the digital era, of today, consumers relay on the internet to find most of their information and this includes local businesses. When consumers search online, search engines such as Google, Bing or Yahoo use the consumers’ location to customize search results. According to Search Engine Watch, more then 60% of on-line searches now focus on returning results for local companies across a variety of devices. Thus when a consumer performs a search for a product, that your business carries, or a service that your business offers, in your city, your website...Read More

This is one of the most frequently asked questions from small businesses today, and the answer is simple, so that consumers can find you. Today, more then ever, consumers are turning to the internet to search for local businesses. Gone are the days where consumers picked thru the trusty phone book to find what they needed, then dialed that number in tiny print on the old rotary phone. Now we are in a full swing digital era with information at your fingertips and consumers are loving it! This trend is here to stay, as technology moves forward so does the consumers’ ability to retrieve information at the click of a button. If your not “online” and your competition is, guess who just got a new customer? Not you! In fact, according to the PEW 87% of Americans are using the...Read More