What you need: a brand, and an identity.

The last thing a business wants to be is unprepared. So, naturally, they will have lists and main points and goals and objectives put on paper to make sure they have all their bases covered, as far as their business plan goes. What a brand does is allow a business and their objectives to exist in the real world, with a sense of personality.

Why is this important for a company?

Glad you asked! Words on a screen or paper with numbers and technical jargon are often abused in order to fill an empty space; it takes a real human being to give them a personality. All too often companies fall into a safe zone of blandness, full of catch phrases that would barely pass as an acceptable writing style in an intermediate high school class. This tends to carry over into many aspects of the business, and it does absolutely no good. People naturally want to identify with one another, and that is why it is important to care about how you appear to others. You want your clients to feel like they are interacting with a REAL person — notice all the companies bragging about the “real people” they hire that their customers can contact and talk to directly. We may be communicating via digital media more often, but people still want to feel connected to other people, not wires and fibers.

How can you obtain this?

By combining principles of design, perception, web development, and marketing strategy with your company’s core values, objectives, successes, and true “essence”, we are able to craft a likeable personality for your image. We reference the identity while we create a logo and promotional materials for you. We give you a guide to work from, so that when you hire new employees you’ll be able to quickly train them and deliver a message that is clear and concise about who you are.