The Client

Budget Mobile is a prepaid mobile phone provider offering government assisted and low cost wireless services to low income families and individuals. Budget Mobile offers Lifeline discounts to qualified customers who meet certain eligibly requirements such as government assistance or a household income that is 135% below the federal poverty level.

The Problem

Prior to contracting Presence Builders, Budget Mobile’s internet presence had focused on Adwords and back linking from industry specific sites. These tactics were not providing Budget Mobile the search engine rankings they desired. When searching for generic keywords, Budget Mobile was often not listed or very difficult to find. Budget Mobile was spending a great deal of money but weren’t getting the return they needed.

The Solution

Working hand in hand with Budget Mobile’s IT staff and website developer, Presence Builders created a Search Engine Optimization and Social Media strategy to improve Budget Mobile’s internet presence.

Our strategy included:

  • Custom Blog that integrates with the existing Budget Website.
  • Revision of existing Facebook Page and addressing customer concerns.
  • Creation and maintenance of Google+ and Twitter Accounts
  • Creation of Google Places accounts for over 30 retail Stores
  • Creation and posting of blog articles and social media updates.
  • Addition of relevant content to the main website

OPB developed and implemented an SEO initiative that focused on adding and updating content on the main website that focused on generic keywords to improve search engine visibility and rankings.

In addition to creating the blog and social accounts, we also created content on a regular basis to keep the sites current and relevant. This provides existing users with new content to explore and new users a large portfolio of information to learn more about Budget Mobile’s products and services.

The Results

In just a couple months, Budget Mobile is already seeing results. Search engine rankings are steadily improving and site traffic has increased without having to pay for each click. Budget Mobile is also gaining new followers on Facebook, Twitter & Google + daily

Online Presence Builders provides services to build your online presence. We focus on the content of your website, social media, search engine rankings and marketing and competitor analysis to build an internet marketing plan that fits your company.