In modern design for consumers, the ultimate endgame is creating the most valuable and efficient user experience. Product-engineers focus on simplifying processes for users so that the action they are performing is as efficient as possible- making saving time as well as a quality process the ultimate goal. Much of the same idea goes into creating a valuable web presence. The more efficient and user-friendly the presence is created to be, ultimately the better your website is received.
Now, of course the process of creating a website is all done backstage. However, the most valuable method of going about creating it is to start from the front end. Act as the user when considering the elements of your website’s design. If you’re acting as the consumer, ask yourself questions like “Is this content valuable to be as a customer?” or “Is this navigation clear and defined?” or “Is this distracting?” “Would I buy this from the way it is being sold to me?” Clarity is your ultimate ally in the creation of your design as well as the creation of your content. You must lead your consumers, by design, into buying what you are selling, or into learning what you are presenting.
Now, once a customer has been lead into your site, an implementation of valuable content is a must. If your content is focused around one keyword or if it is messy and arbitrary, you aren’t creating value for your customer, and you definitely aren’t creating value for yourself. Google’s Algorithms are also gearing more towards sites who have clear, product or information-based content, so if your content isn’t appropriate, you aren’t helping people who are trying to find you, either. So how do you have your content and eat it, too?
Value. Clarity. Conciseness. Depth.
Valuable content is content that shows clearly and concisely what your site is about. It is user-friendly, meaning that your content isn’t focused on what you think Google will nip at with its Algorithms- but rather content that will create value in your user’s experience. Much like the design process, working from the outside in is the best method in the development of your site’s information. If your focus is placed on back-end results rather than drawing customers in, you’re likely not going to have a very valuable vendor experience. Create content that people want to read, not fillers to up your optimization game.
Depth of content. This is probably one of the most valuable things you can implement within your content design. Rather than having grassroots for content (wordy, widely spread out, sometimes valuable, lots of unnecessary links, et cetera), having a network of content built within the depths of your site that fully encompass each page but connect on a content-based level (recurring themes) brings your site an entirely new level of value for you and your customer. Consumers will be able to find you more easily, and you will be providing the best customer service a website can provide—which, ultimately affects profit in a positive way- considering it is people who are buying your product/service, not Google.
Think valuable, think deep, think positive.