How we increase your online presence

Internet marketing is today’s best tool for getting your business in front of your customer. We can work with a site you already have, or create one for you — either way, we have the expertise to get your name at the top of a search list! The goal is to turn clicks into customers, and we do that by focusing on processes such as custom Website Design, SEO, social media, pay-per-click advertising, email marketing, and targeted ads, just to name a few. You can feel confident in knowing that we tap into every resource possible to get your site more traffic and conversions!Internet marketing strategy is the most vital component for any business seeking new customers. Make sure that your brand, product, and company are seen on the web at its BEST. Online Presence Builders is as passionate about our design and creativity as we are about improving your company’s growth. Our goal is to help you achieve a successful online presence by introducing and directing interested customers to your product or services. We target search engine traffic by increasing exposure, recognition, and distinguishing how your business is unique and superior to your competitors’. Everyone knows that word of mouth is some of the greatest advertising that can be provided. Our team of marketing experts believes in broadcasting the news of your business by digital word of mouth to thousands of customers instantly. Internet marketing targets the entire gamut of how, where, and why visitors searching for products or services online should be examining your company. The way your website incorporates these principles, as well as intelligent marketing strategies on key pages, is what will drive people to your site and increase your conversions.

Every good business person in the world is hungry to get their site optimized for search engines, but what is it anyway? Does it still matter after you’ve invested heavily into a well-finessed design? The answer is YES! SEO, a.k.a search engine optimization, allows people to find what they need, when they need it, regardless of what the site looks like. Bill Slawski says it best when he describes the overall goal of Search Engine Optimization:

“Your objective should be to make it easier for people who are interested in what you have to offer to find you, and see the great content that you offer. Relevant content isn’t “great content”. Someone searches for a pizza on Google, and they don’t want prose from Hemingway or Fitzgerald on the history and origin of pizza — they most likely want lunch. An SEO adds value to what you create by making sure that it is presented within the framework of the Web in a way which makes it more likely that it will reach the people that you want it seen by, when they are looking for it.”

Our team does just that — and more! We develop a beautiful website design for your business, and we do search engine optimization for it. That’s why we’re called Presence Builders — we don’t stop after we create your site design for you, we continue to build it inside and out! Ask us how to get your website appear on the top of all search engines.

Social media is an invaluable platform for any professional or company to communicate with current and potential customers. It has given anyone with internet access a platform to voice their opinions and be heard. Customers use social media to review items they’ve purchased, places they’ve been, or services they’ve received. This is also where the public gets an idea of the “personality” of your business. That’s where we come in! Facebook isn’t the only social media site out there. There are hundreds of websites like Twitter, LinkedIn, Google +, MySpace and Pinterest, just to name a few. Facebook is by far the biggest and broadest of all social media sites; however, there are sites out there that are a lot more focused and demographic-specific. We are the experts at finding what sites are the most beneficial for you, and we maintain your presence in those communities. Read on to discover a more in-depth look at how a social media strategy will work for your business.

1. Online Reputation Management

Now and then your customers will have an issue with products and services they receive. It is in the company’s best interest to see that these issues are resolved. Your customer satisfaction most certainly shouldn’t be left to chance. Unfortunately for you, their first instinct is not to contact the company any longer; rather, in this day and age, it is easier for them to log into a social account where the first question is “What’s on your mind?” and where they answer by telling their friends about their frustrations. By monitoring social media sites we are listening to your customers and are addressing concerns as they arise, preventing negative word-of-mouth (which can be the single most destructive force against your bottom line) and significantly increasing customer satisfaction at the same time.

2. Market Analysis

Social media is a great way to drive traffic to your site and test new products by promoting sweepstakes and give-away contests. Once you’ve identified your target market/audience, you can open the floodgates of valuable feedback. Listen to what they’re saying and respond. If they aren’t happy with your service or product, we can identify the problem, offer a solution, and then top it off with a retribution like a coupon or free item. If they are happy with your service, we can capitalize on that by broadcasting your success. Also consider this perspective: if you notice a competitor under-performing, you can step in and be the hero of the situation by offering the same product with better service!

3. Market Presence and Exposure

Imagine you are carrying out your daily activities and a company approaches you, offering some useful information or assisting you with a problem you are having, without ever trying to sell you something. It is so rare in our modern culture, chances are you are going to remember that company and the next time you need their services you will be more likely to contact them. Social media allows you to reach out to your customers and offer relevant and useful information without aggravating them with a constant sales pitch. Creating chatter about governmental changes relevant to your business, a community health awareness notice, or a reminder to move clocks ahead this weekend will encourage your customers to trust your company. They notice when businesses are involved in their community, and that leads to positive word-of-mouth.

4. Personal Relationship with Current Customer

Studies are proving every day the extreme value of an emotional connection with companies. Social media allows you to reward your loyal or new customers the moment they exhibit positive (revenue-generating) behaviors. This also means that a sense of transparency is now expected, even demanded, by the consumer in order to gain their trust. Consumers are aware that their trust in a company has huge implications for that company’s success, and they hold onto it tightly. This also means the slightest “public relations blunder” could have huge ramifications if not handled professionally. It’s a tight-rope walk, a juggling act of managing your business objectives vs. your public relationship. Fortunately for you, this is one of our many strengths that you benefit from as our client. We are experts at communicating, which means less confusion among your customers and more trust, which leads to — you guessed it — more free word-of-mouth advertising and a heftier bottom line.

Avoid all the jargon and fluff, minimize the risk of confusion and frustration. Increase your customers’ satisfaction with copy from our talented writers. Create effortless word-of-mouth (a.k.a free) advertising for your company with a clear and concise web experience! Studies have shown that a visitor to your website will read the first 250 words or less of your site and then decide whether or not to continue reading. Website Design and layout are not the only determiners of a website’s success, but design instead goes hand-in-hand with content! We go through design and copy with a fine-tooth comb to find the most effective concepts your business can push forward so that you get the absolute best value from your online presence. Just imagine: no more wasted time staring at a half-written (if written at all) document! Copy writing services are included in our design, SEO, and social media packages. Alternatively, if you only need a blog post written on occasion or a few words for a brochure, we can help you out with affordable prices and fast turnaround. Writing about yourself can be daunting, and is one of the largest hurdles to overcome in writing and updating your business website. What’s more, tailored content is essential to effective SEO, making copywriting an integral part of your website design. At Online Presence Builders, we have an experienced team of writers who understand that what you say is just as important as how you say it. We make sure that all your content is relevant and easy for your customers to understand, while showing your business to its best advantage at all times.