Online Presence Builders recreated SLFi’s website in WordPress, reformatting the design into a more user-friendly concept. In the design process, Online Presence Builders implemented a valuable content strategy that enables search engines to better find and rank the site- ultimately bringing more traffic to the site and more business to the company. Online Presence Builders updated products, images, and added content for SLFi that was easier to follow, more visually appealing and more user-friendly by providing the information on products that SLFi offers. Online Presence Builders also implemented a valuable SEO strategy that not only tightened up the relevancy of the content structure, but will ultimately draw more qualified customer traffic into the site, gaining more business for SLFi over time.