Internet Marketing Overview
An overview of what we doInternet marketing is today’s best tool for getting your business in front of your customer. We can work with a site you already have, or create one for you — either way, we have the expertise to get your name at the top of a search list! The goal is to turn clicks into customers, and we do that by focusing on processes such as custom Website Design, SEO, social media, pay-per-click advertising, email marketing, and targeted ads, just to name a few. You can feel confident in knowing that we tap into every resource possible to get your site more traffic and conversions!Internet marketing strategy is the most vital component for any business seeking new customers. Make sure that your brand, product, and company are seen on the web at its BEST. Online Presence Builders is as passionate about our design and creativity as we are about improving your company’s growth. Our goal is to help you achieve a successful online presence by introducing and directing interested customers to your product or services. We target search engine traffic by increasing exposure, recognition, and distinguishing how your business is unique and superior to your competitors’. Everyone knows that word of mouth is some of the greatest advertising that can be provided. Our team of marketing experts believes in broadcasting the news of your business by digital word of mouth to thousands of customers instantly. Internet marketing targets the entire gamut of how, where, and why visitors searching for products or services online should be examining your company. The way your website incorporates these principles, as well as intelligent marketing strategies on key pages, is what will drive people to your site and increase your conversions.
S E O
What the heck is SEO?Every good business person in the world is hungry to get their site optimized for search engines, but what is it anyway? Does it still matter after you’ve invested heavily into a well-finessed design? The answer is YES! SEO allows people to find what they need, when they need it, regardless of what the site looks like. Bill Slawski says it best when he describes the overall goal of Search Engine Optimization:
“Your objective should be to make it easier for people who are interested in what you have to offer to find you, and see the great content that you offer. Relevant content isn’t “great content”. Someone searches for a pizza on Google, and they don’t want prose from Hemingway or Fitzgerald on the history and origin of pizza — they most likely want lunch. An SEO adds value to what you create by making sure that it is presented within the framework of the Web in a way which makes it more likely that it will reach the people that you want it seen by, when they are looking for it.”Our team does just that — and more! We develop a beautiful website design for your business, and we do SEO for it. That’s why we’re called Presence Builders — we don’t stop after we create your site design for you, we continue to build it inside and out!
Choose your words wisely!Avoid all the jargon and fluff, minimize the risk of confusion and frustration. Increase your customers’ satisfaction with copy from our talented writers. Create effortless word-of-mouth (a.k.a free) advertising for your company with a clear and concise web experience! Studies have shown that a visitor to your website will read the first 250 words or less of your site and then decide whether or not to continue reading. Website Design and layout are not the only determiners of a website’s success, but design instead goes hand-in-hand with content! We go through design and copy with a fine-tooth comb to find the most effective concepts your business can push forward so that you get the absolute best value from your online presence. Just imagine: no more wasted time staring at a half-written (if written at all) document! Copy writing services are included in our design, SEO, and social media packages. Alternatively, if you only need a blog post written on occasion or a few words for a brochure, we can help you out with affordable prices and fast turnaround. Writing about yourself can be daunting, and is one of the largest hurdles to overcome in writing and updating your business website. What’s more, tailored content is essential to effective SEO, making copywriting an integral part of your website design. At Online Presence Builders, we have an experienced team of writers who understand that what you say is just as important as how you say it. We make sure that all your content is relevant and easy for your customers to understand, while showing your business to its best advantage at all times.